Welo
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Know who you’re buying from.

Welo Badge checks online businesses to help you know who you can trust. Tap the badge to see what we verified.

Read the standardsFor businesses
SKIMSThe OrdinaryOh Pollyrhodehims & hersTrue ClassicCreteMosylink

One badge. Everything behind it.

Certified businesses show the Welo Badge on their website. Here is what happens when you tap it.

Read the standards

Tap the badge on any certified website

See what we verified, in plain words

Reviews checked before they go live

Every change, recorded with a date

A live status you can always check

Core requirements5Every requirement must be met to earn the Welo Badge.
Trust areas8From business identity and security to payments and customer protection.
Trust Score0–100A score based on how well a business meets our standards.
One click to verify1 tapTap any Welo Badge to see what we verified.
Certification levels2Blue and Gold, based on verification results.
Gold checkmark88+Our highest certification level, with additional checks.
A woman reading a Welo Page on her phone

Trust you can check.

Free for everyone. No account needed.

Check a companyHow it works

Welo is independent and self-funded, with no outside investors.

A Welo Page open on a phone
Identity

We confirm the company exists, controls its website and can actually be reached.

  • Company name and presence
  • Domain ownership and control
  • Support channels that answer
  • Consistent information across pages
Security and privacy

The protections a trustworthy website should never miss.

  • Valid HTTPS certificate
  • Basic domain and security setup
  • Clear privacy and cookie policies
  • No suspicious patterns
Transparency

Easy to find, easy to read and consistent with the checkout.

  • Terms and conditions
  • Refunds and returns
  • Cancellations, including subscriptions
  • Visible company details
Reliability

Prices, payments and support have to be real and readable.

  • Clear prices, fees and renewals
  • Recognised payment methods
  • A real way to reach support
  • A visible path to resolve disputes
Accuracy

What the business says about itself has to match what we find.

  • Company details that match the records
  • Claims backed by evidence
  • Reviews from real customers
  • Every change recorded with a date
Five questions before any badge is issued

Every business is reviewed against the Welo Trust Standard, a public method anyone can read. It’s a trust review, not a penetration test.

Read the standard

Reviews you can actually believe.

Every review on Welo is checked before it’s published. Companies can’t buy, edit or hide them.

How we verify reviews
Verified
Was a bit unsure since I never ordered from them before, but the package came quickly and well packed.
Laura M.Northfield Coffee
Verified
Had to return one item. They refunded me but it took about a week. Support answered every email though.
Marco T.Atelier Nove
Verified
Cancelled my subscription without calling anyone. Got the confirmation email right away.
James A.Pennywise
Verified
Product is fine but delivery took 9 days instead of 5. At least they told me in advance.
Elena B.Kumo Home
Verified
Quality is great and the sizing was right. I checked their Welo page before buying and it helped.
Sofia R.Atelier Nove
Verified
Had a question about fees and got a clear answer in 10 minutes. No bot.
David K.Pennywise
Verified
First order went well so I came back. Same quality, same fast delivery.
Tom W.Northfield Coffee

What the badge means.

Every business that shows the Welo Badge has met the same conditions.

Behind every badge

A certification is only useful if you know what it stands for. Here is ours.

Read the standard
Every core requirement passed
Checked by our analysts
Monitored after approval
Can be suspended or revoked
Same standard for everyone
Results can’t be bought
Independent by design

No investor or client can change a result.

About Welo
Self-funded
Public method
Checked by people
Published criteria
Every result can be checked
Open to reports
  • PennywisePayments · Gold checkmark
  • Northfield CoffeeEcommerce · Active
  • Atelier NoveFashion · Under review
  • bestdeals-outlet.shopNot certified by Welo
Welo Search

Look up any business before you pay. If it isn’t certified, you’ll know in seconds.

How to know if a Welo Badge is real.

Anyone can copy a badge image. A real Welo Badge lets you check the business, see what we verified and confirm its certification.

A real Welo BadgeA copied badge
When you click itOpens the official Welo PageMay lead somewhere else
WebsiteLinks to welobadge.comMay link to another website
Business identityShows the verified company and domainDoesn’t prove who owns the website
VerificationShows what Welo checkedNo verified results
CertificationShows the official certification detailsA picture alone proves nothing

Made for the way you shop.

Wherever you pay online, the Welo Page shows what matters before you do.

Checked by Welo
  • Who runs the store
  • Shipping
  • Returns

Online stores

See who runs the store and how returns work before you order.

Checked by Welo
  • Renewals
  • Cancellation
  • Billing

Subscriptions

Check how renewals and cancellations work before you sign up.

Checked by Welo
  • Real business
  • Booking
  • Support

Services

Confirm the business is real before you book and pay.

Checked by Welo
  • Sellers
  • Buyer protection
  • Disputes

Marketplaces

Find out what protects you as a buyer.

Checked by Welo
  • Payments
  • Delivery
  • Contact

Digital products

Know where your payment goes and who to contact.

A woman with glasses looking at her screen at night
Welo Trust online should be something you can check for yourself.
Daniel TaddeiFounder, Welo Badge

Welo started in 2024. We’re independent and self-funded, with no outside investors. Our method is public, our decisions follow it, and we certify businesses one at a time.

About Welo
Run an online business?

Let your customers check you for themselves.

Welo for businesses
A hand holding a phone with a Welo Page open

FAQs

What is Welo?

Welo Badge is an independent certification for online businesses. We check companies against our trust standards, and only those that pass receive the Welo Badge and a public Welo Page where anyone can see what we verified.

Is Welo free for me?

Yes. You can check certified businesses, read their Welo Pages and explore customer reviews for free. No account is needed.

Can a company buy its certification?

No. Businesses may pay a certification fee, but they can’t pay to pass our checks. Only companies that meet our standards can earn the Welo Badge.

Who decides which businesses are certified?

Our team reviews each business using manual and automated checks. Every company is evaluated against the same Welo Trust Standard.

What if I have a problem with a certified business?

You can report it to Welo. We review credible complaints and can take action if a business no longer meets our standards.

How do I know a Welo Badge is real?

Simply tap it. A real Welo Badge opens the company’s official Welo Page on welobadge.com, where you can check its certification and make sure the verified website matches.

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