Terms and conditions

Last Updated: December 06, 2024

1. Intro

1.1 General Description of the Services


Welo is an innovative platform designed to improve trust and security online, offering business certification services, in-depth analysis and security badges. Through the use of Welo Badge, companies can demonstrate their reliability, security, and compliance with legal and regulatory standards.

The main services offered by Welo include:

  • Welo Badge: a digital security certificate that can be integrated into company sites.
  • Welo page: a dedicated page that shows the details of the analyses conducted on a certified company.
  • Welo Search (coming soon): a platform for finding certified companies with advanced search and promotion functions.
  • Dedicated support services for businesses and consumers, such as assistance with refunds or problems with orders.

Welo is managed by [name of the company/legal entity], with registered office at [address], and operates in full compliance with current regulations on data protection and online security. Our mission is to make the web a safer, more reliable and transparent place for everyone.

1.2 Acceptance of the Terms


By accessing or using the Welo services, you agree to comply with these Terms and Conditions, as well as related policies, including, but not limited to:

  • Privacy Policy
  • Cookie Policy
  • Premium Services Use Policies

Acceptance of these Terms constitutes a binding agreement between the user and Welo. If you do not accept these terms, you must stop using our services immediately.

1.3 Changes to the Terms


Welo reserves the right to modify, update or supplement these Terms and Conditions at any time, with minimum notice of 30 days. The changes will be communicated to users through:

  • Email sent to the registered address.
  • Notification within the Welo platform.

Continued use of the Welo services after notification of changes constitutes implicit acceptance of the new conditions. Users are encouraged to check the Terms and Conditions periodically to stay updated on any changes.

2. Definitions

To ensure clarity in the interpretation of these Terms and Conditions, the following definitions are provided relating to the main concepts used within the document:

2.1 Services

By “Services” we mean all the features, products and solutions offered by Welo through its digital platform. These include, but are not limited to:

  • Business Certification: a verification process that assesses the security, reliability, and legal compliance of a company, culminating in the assignment of Welo Badge.
  • Welo Badge: a customizable digital badge that certifies the security and credibility of a company. It can be integrated into company sites through a code that complies with the defined parameters (max 500px for desktop, 300px for mobile).
  • Welo page: a dedicated public page, hosted on the Welo website, which contains in-depth analysis of the certified company, security assessments, verified reviews and other relevant information.
  • Premium services: advanced options for businesses, including monitoring badge views, priority support, and customizing the Welo page for higher plans.
  • Customer support: support provided to both consumers and businesses for refunds, problems with orders, or other requests related to the services offered.

2.2 Contents

The term “Content” includes any type of material, information or data made available, shared or viewed through the Welo platform, including:

  • User reviews on certified companies.
  • Promotional or descriptive materials published by companies.
  • Analysis and reports created by Welo.
  • Information provided by users or companies when registering or using the services. Content uploaded by users must comply with usage policies and must not violate third-party rights, including copyright or privacy.

2.3 Certified Company

A “Certified Company” is a business entity that has successfully completed the Welo verification process and has obtained the right to use the Welo Badge. This status involves:

  • The ability to integrate the badge on your website.
  • The creation of a Welo page which shows the details of the certification and the analyses carried out.
  • Access to Welo Search (when available) for greater visibility in the network of certified companies.
  • Maintaining the status of a certified company is subject to compliance with the established parameters, including the correct display of the badge and the adjustment to the subscribed viewing plan.

2.4 Other Relevant Terms

  • User: any natural or legal person who accesses the Welo platform, regardless of whether they are registered as a consumer or a company.
  • Account: the personal or business profile created on the platform to access the services.
  • Account owner: the individual or legal entity registered as the account holder and responsible for all activities associated with it.
  • Support: assistance provided by Welo for technical problems, requests for information, or problems related to the services offered.
  • Suspension: the temporary disabling of access to services due to violations of the Terms and Conditions or non-fulfillment of contractual obligations.
  • Violation: any action that does not comply with the provisions of these Terms and Conditions, including but not limited to fraud, misuse of badges or non-payment for services.

3. Access to Services and Accounts

Minimum Age for Using the Services

To use Welo's services, you must meet the following age requirements:

  • For normal consumers: You must be at least 13 years old. If you are under 18, permission from your parents or legal guardians is required to access the services.
  • For companies: The minimum age required is 18 to legally represent an activity.

3.1 Registration and Account Creation

To access and use the Services offered by Welo, you must create a personal or business account, following the indicated registration procedure. The following are the main requirements:

  • Required information: During registration, you will be asked for data such as:
    • First and last name (or company name).
    • Valid email address.
    • Telephone number for verification and communications.
    • Business information (if applicable), such as VAT number, company website, and other details relevant to the certification.
  • How to register: Users can register through:
    • Email and password.
    • Social login (for example, Google or LinkedIn).
    • Other methods made available on the platform.
  • Verification of identity: Welo may require additional steps to verify the identity of users, such as confirming the email or sending documentation.

Failure to provide accurate information or falsification of data may lead to immediate suspension or cancellation of the account.

3.2 Account Management

Users are entirely responsible for the management and security of their account. This includes:

  • Credential protection: Users must keep their username, password and other login data confidential. Any activity carried out through the account will be considered carried out by the account holder.
  • Update information: It is the user's responsibility to keep the data provided up to date, such as the contact email or company information.
  • Reporting unauthorized access: In case of suspected unauthorized access, the user must immediately inform Welo support.

Welo reserves the right to temporarily block your account if it detects suspicious or non-compliant activity.

3.3 User Rights and Obligations

Registered users have the following rights:

  • Access the content available on the platform, including details of certified companies and the analyses carried out by Welo.
  • Integrate the Welo Badge on their website (for certified companies) following the technical specifications provided.
  • Get help through customer support.

However, users also have obligations, including:

  • Legitimate Use of the Services: Do not use the platform for illegal, fraudulent or harmful activities, such as spreading malware, manipulating the badge, or posting false reviews.
  • Compliance with technical specifications: For certified companies, the badge must be integrated in accordance with the maximum dimensions allowed (500px desktop, 300px mobile). Failure to comply may result in suspension.
  • Interference ban: Don't attempt to access unauthorized data, tamper with the system, or bypass Welo's security protocols.

3.4 Termination of Access

Welo reserves the right to suspend or terminate access to services in the event of violations of the Terms and Conditions, with or without notice, in particular in the following cases:

  • Fraudulent or non-compliant use of the platform or badge.
  • Failure to pay for premium services within the specified time frame.
  • Publication of harmful or harmful content.
  • Recidivism or failure to comply with the required regulations.

The interruption or suspension will be notified to users via email or notification in the system.

4. Licenses and Intellectual Property

4.1 User License

When accessing Welo services, users receive a limited, non-exclusive, non-transferable, revocable license to:

  • View the contents of the platform: Access and consultation of business analyses, certifications and public pages.
  • Integrate the Welo Badge: Certified companies can integrate the Welo Badge on their websites, complying with technical guidelines (maximum dimensions: 500px for desktop and 300px for mobile).
  • Use the material provided by Welo: As supporting documents or digital resources related to the certification.

Restrictions:

  • The license does not allow users to modify, adapt, or create derivative works from Welo content without prior written permission.
  • It is prohibited to use the services in a manner that would compromise the integrity of the Welo Badge or violate certification rules.

4.2 Intellectual Property

Welo holds all intellectual property rights related to the platform, including:

  • Website and software: Code, design, functionality and database.
  • Trademarks and logos: Including the Welo Badge, the name “Welo”, and any other distinctive element associated with the brand.
  • Contents and analysis: All reports, certifications and analyses on the platform are the exclusive property of Welo.

Prohibitions for users:

  • Copy, reproduce or distribute the contents of the platform without written authorization.
  • Commercially or publicly exploit any of Welo's proprietary elements without consent.
  • Use Welo's marks or logos for unauthorized purposes.

4.3 Copyright Complaints

Recommended position: New section “Intellectual Property Rights and Copyrights” (after the Licenses and Intellectual Property section, Step 4).

Text:

If you believe that content used by Welo violates your copyright, please report it to us by:

The report must include:

  1. A description of the content that you believe is violating your rights.
  2. Evidence of your copyright ownership.
  3. The details to contact you (name, email, telephone number).

Welo undertakes to investigate and, if appropriate, remove or modify the disputed content within 15 business days of receiving the report.

4.4 User Content

Users who upload, share, or submit content to the platform (for example, business data, reviews, or comments) retain ownership of that content. However, they grant Welo a non-exclusive, worldwide, free and transferable license to:

  • Use, reproduce, modify and display content in connection with the services provided, such as the publication of business analyses or reviews.
  • Publish content shared by users on public platforms or promotional materials, always ensuring respect for privacy and applicable regulations.

Limitations and liability:

  • The user guarantees that he has all the rights to the content sent and that these do not violate the rights of third parties.
  • Welo reserves the right to remove any content that it deems inappropriate, illegal, or does not comply with the Terms and Conditions.

4.5 Violations and Corrective Actions

Welo may take action in the event of unauthorized use of its content, including:

  • The removal of improperly integrated badges.
  • The suspension or termination of access to the services.
  • Legal actions for the protection of intellectual property rights.

5. Premium Services

5.1 Access to Premium Services

Users who subscribe to Welo's premium services have access to an extended range of features designed to improve the visibility and credibility of their business. Key benefits include:

  • Welo Badge: Integration of the certified badge to improve consumer confidence and increase conversions.
  • Dedicated Welo page: A personalized page that includes in-depth analysis, verified reviews, and assessments of your company's security and compliance.
  • Welo Search (coming soon): Access to the research platform that highlights certified companies, with the possibility of sponsorship to increase visibility.
  • Immediate support: Priority in requests for assistance, with faster response times and dedicated customer service.
  • Advanced personalization: With more than 50,000 monthly views of the badge, companies get the option to further customize their Welo page.

Upgrade Conditions:

  • Standard accounts can upgrade to premium services at any time, following the instructions provided on the platform.
  • If the view limit set by the current plan is exceeded, the company will receive a notification and will have a maximum period of 15 days to upgrade to a higher floor.

5.2 Premium Service Limits

To ensure fair and efficient use of premium services, Welo imposes certain limitations:

  • Welo Badge Views:
    • Premium services include a monthly viewing plan, with a specific maximum limit for each subscription level (for example, 5,000 views for standard plans).
    • The badge has an integrated counter that monitors views. This data will be used to calculate the billing plan and determine any upgrade needs.
  • Badge size:
    • The use of the badge must respect the maximum dimensions allowed: 500px per desktop and 300px for mobile devices.
    • The use of a badge larger than those allowed will result in immediate notification and the possible suspension of the service if the problem is not resolved within 5 days.
  • Unauthorized use:
    • Any attempt to manipulate the badge, alter the view counter or use the badge without a valid certification will be considered a violation of the terms and may lead to the immediate suspension of the account.

5.3 Billing Plan

  • Premium plans are billed monthly or annually based on the level of service selected by the user.
  • Companies that exceed the plan limits will receive a notification and will be required to update their subscription by 15 days.
  • Failure to pay by 5 days from the expiry date will result in the temporary suspension of premium services until payment is settled.

5.4 Suspension or Interruption of the Service

Welo reserves the right to suspend or terminate access to premium services in the following cases:

  • Failure to pay: Any delay in payments exceeding the terms granted.
  • Violation of guidelines: Including the misuse of the badge, exceeding the viewing limits without an upgrade, or other violations of the Terms and Conditions.
  • Persistent negative reviews or reports: Excessively negative reviews or proven reports of misbehavior on the part of the certified company.

5.5 Changes to Premium Services

Welo reserves the right to modify, update or discontinue premium services, with minimum notice of 30 days to interested users. Any changes will be communicated via email or notification on the platform.

6. Subscription and Payment Policies

6.1 Payment Methods

To access Welo's premium services, users can make payments using the following methods:

  • Credit and debit cards: We support the main payment circuits, such as Visa, Mastercard, and American Express.
  • PayPal: For greater flexibility and security in transactions.
  • Bank transfer (only for annual subscriptions): Available upon request through our customer service.
  • Digital wallets: Additional options may be integrated in the future, subject to notification to users.

All payments are processed through secure payment gateways that comply with international security standards, such as PCI DSS.

6.2 Billing and Payment Terms

  • Billing Deadline:
  • Subscriptions can be taken out on a regular basis monthly or yearly, at the user's discretion.
    • For monthly subscriptions, payment is due by the renewal date indicated at the time of subscription.
    • For annual subscriptions, payment must be made in one lump sum in advance for the entire period.
  • Automatic Renewal:
  • All subscriptions are automatically renewed at the end of the billing period, unless canceled by the user at least 7 days before the deadline. The renewal will take place using the payment method saved in the account.
  • Failure to pay:
  • In case of non-payment:
    1. The user will receive notifications via email and on the platform.
    2. There is a grace period of 5 days to regularize the payment.
    3. After this period without receiving payment, the premium account will be suspended and all associated services, including the Welo Badge, will be temporarily disabled.
  • 6.3 Cancellation of the Welo Plan
  • If you would like to cancel your Welo plan, you can do so by contacting our support team via:
    • The referral link provided in your private area.
    • The support page available on our website.
  • The cancellation will be effective within 2 business days of receiving the request. Any ongoing charges will be suspended, but payments already made will not be refundable, except as provided in our Refund Policy.

6.4 Refund Policy

Welo adopts a transparent refund policy and specifies the following conditions:

  1. Billing Errors:
    • If the user detects a billing error, they can request a refund within 14 days from the date of payment.
    • Welo will review your request by 7 working days and, in case of confirmation, it will issue the refund through the same payment method used by the user.
  2. Refund for Unused Services:
    • For annual subscriptions, the user can request a partial refund for the remaining months only if the service has not been used and the request is submitted within 30 days from the beginning of the subscription period.
    • There are no refunds for monthly subscriptions, unless exceptional situations are approved on a case-by-case basis.
  3. Dissatisfaction with the Service:
    • Welo encourages dissatisfied users to contact customer service to resolve any issues.
    • Refunds in this case will be evaluated at Welo's discretion, considering the reason for the request and the level of use of the services.
  4. Exclusions from Refund:
    • No refund is provided in case of violation of the Terms and Conditions or suspension of the account due to user default (e.g. non-compliance with the size of the badge, misuse of services).
    • There are no refunds for promotions, discounts or special offers subscribed by the user.

6.5 Changes to Subscription Policies

Welo reserves the right to change subscription and payment policies, providing a minimum notice of 30 days to active users via email or notification on the platform. Any changes will not affect the subscriptions already subscribed until the end of the current period.

7.1 Reasons for Suspension

Welo reserves the right to suspend or cancel an account if there is a violation of the Terms and Conditions or if there is behavior that threatens the security, integrity or reputation of the platform. The main reasons for account suspension include, but are not limited to:

  1. Failure to pay:
  2. If the user does not make the payment for the renewal of the subscription within the prescribed period (including the 5-day grace period), the account will be suspended until the debt is settled. In case of non-payment even after the grace period, the account will be permanently canceled.
  3. Misuse of the Welo Badge:
  4. If the user uses the Welo Badge in a size larger than those allowed (for example, more than 500px for desktop and 300px for mobile), or in a way that violates established guidelines, the account will be suspended immediately.
  5. In addition, manipulation of the Welo Badge (such as altering the logo or unauthorized use in unapproved contexts) may lead to immediate suspension.
  6. Violation of Terms and Conditions:
  7. Any behavior that violates the Welo Terms and Conditions, including violations related to data protection, fraudulent processing of reviews, sending harmful or misleading content, will result in immediate account suspension.
  8. Fraudulent Reviews:
  9. If fake, manipulated, or artificially created reviews (for example, reviews generated by bots or paid individuals) are detected, the account that violated this rule will be suspended. Welo reserves the right to investigate and, if necessary, remove false reviews and suspend the account involved.
  10. Fraud and Scams:
  11. Any attempt at fraud, fraud, or other illegal activity related to the platform, including but not limited to attempts to obtain unverified certifications, manipulation of ratings, or fraudulent use of services, will lead to immediate account suspension and possible legal action.
  12. Violation of Security and Privacy Policies:
  13. Any violation of Welo's security and privacy policies, such as a violation of user personal data, unauthorized use of business data, or unauthorized account access, will result in immediate suspension.

7.2 Suspension Process

The account suspension process follows the following steps:

  1. Preliminary Notice:
  2. Before proceeding with the suspension of the account, Welo will send a notice to the user via email to the address associated with the account, indicating the violation detected and the actions necessary to correct it. The user will have a period of 5-15 days to resolve the violation. The email will include:
    • Description of the violation or violation found.
    • Actions necessary to correct the violation (e.g. payment due, correction of badge size, modification of reviews).
    • A warning that, if the violation is not resolved within the indicated deadline, the account will be suspended or deleted.
  3. Temporary Suspension:
  4. If the user does not resolve the violation within the indicated period, Welo will proceed with the temporary suspension of the account. During the suspension period, premium services (including access to the Welo page and the Welo Badge) will be disabled and the user will not have access to premium content or functionality.
  5. Possibility of reactivation:
  6. After the suspension, the user will have a period of 10 days to resolve the violation. Once the problem is resolved, the user can request the reactivation of the account by contacting customer support.
    • In the event of a positive resolution, the account will be reactivated and the user will have access to the services again.
    • If the violation is not resolved, the account will be permanently canceled and no reactivation will be possible.
  7. Cancellation of the Account:
  8. If the violation persists even after the temporary suspension and no corrective action is taken within the established deadline, Welo will proceed to permanent cancellation of the account.
    • The user will be notified via email of the cancellation.
    • Once deleted, the user will permanently lose access to all content, services and benefits associated with his account.
  9. Appeal and Complaints:
  10. If a user believes that the suspension or cancellation of their account was unfair, they can send a formal complaint to Welo customer service, stating the reasons why they believe that the suspension or cancellation is not justified. Welo will review your complaint and, if necessary, provide a response within 15 working days.
  11. 3. Calls for Suspension
  12. If you believe that your account has been suspended without a valid reason, you can file an appeal by contacting us through:
  13. The appeal will be reviewed within 15 business days. If the suspension proves to be unjustified, the account will be reactivated immediately and at no additional cost to the user.

8.1 Type of Data Collected

Welo collects different types of personal and business data when using its services, including, but not limited to:

  1. Identifying Data:
    • First name, last name, email, telephone number, and other contact information that the user provides when registering or through customer support.
  2. Business Data:
    • Company name, logo, business description, company website, reviews, and information related to the products or services offered by the company that the user enters when registering or creating a Welo page.
  3. Payment Data:
    • Data relating to payments made for premium services (e.g. credit card, PayPal, etc.). This data is collected only for payment processing purposes and is not stored long-term by Welo.
  4. Navigation Data:
    • In relation to the use of the platform, we collect browsing data (such as IP address, browser, operating system, visit times) through tools such as Google Analytics and Clarity to analyze site usage and improve our services.
  5. Marketing Data:
    • Data may also be collected for marketing purposes, such as communication preferences and interactions with communications sent via email or through other channels.

8.2 Data Processing

The data collected is processed in accordance with the regulations on the protection of personal data (for example, GDPR). Welo uses data for various purposes:

  1. Account Management:
    • Personal and business data are used to create and manage user accounts, for the provision of services and to ensure the security of the information provided.
  2. Improving Services:
    • The data is processed to analyze and improve our services, including improving the functionality of the platform, the analysis of the performance of the Welo Badge and the optimization of the user experience.
  3. Marketing Purposes:
    • With the user's explicit consent, the data may be used to send promotional communications regarding our services, updates or special offers. Users can choose not to receive these communications at any time, using the unsubscribe options.
  4. Legal obligations:
    • The data may be processed to comply with legal or regulatory obligations, including tax obligations or requests from competent authorities.

8.3 Security Measures

Welo adopts technical and organizational security measures to protect user personal data from unauthorized access, modification, disclosure, or destruction. Among the measures implemented, there are:

  1. Encryption:
    • Sensitive data (for example, payment data) is encrypted during transmission to protect information during online transfer.
  2. Limited Access:
    • Access to data is limited only to authorized Welo personnel, who need such data for the provision of services.
  3. Continuous Monitoring:
    • Welo's systems are continuously monitored to identify and prevent potential vulnerabilities or cyberattacks.
  4. Data Backup and Recovery:
    • Data is regularly backed up to ensure that it can be restored in the event of accidental loss or attacks.

For more information on the protection of your personal data, read our Full Privacy Policy.

9.1 Exclusion of Liability

Welo is committed to providing its services with the highest quality and availability. However, the services are provided “as is” and “as available”, without express or implied warranties of any kind. In particular, Welo assumes no responsibility for:

  1. Direct, Indirect or Incidental Damages:
    • Welo will not be liable for direct, indirect, consequential, special, incidental, or punitive damages resulting from the use or inability to use its services, including, but not limited to, loss of profits, loss of data, or damage to material assets.
  2. Malfunctions or Service Interruptions:
    • While Welo does its best to ensure the continuous availability and reliability of the platform, it cannot be held responsible for temporary malfunctions, interruptions, delays, or errors in the service. Any service interruptions, planned or unexpected maintenance, cyberattacks or technical failures are not under the control of Welo and do not constitute direct liability.
  3. Damage to the Company's Reputation:
    • Welo will not be responsible for damage to the reputation of the user or the company resulting from reviews, published content or other information that may be visible on the platform, including content that is not controllable or generated by third parties.
  4. Reliability of Third Party Content:
    • Welo assumes no responsibility for external content that users can access through links, advertising banners or references to other websites. The inclusion of such links does not imply endorsement or approval of the content by Welo.

9.2 Responsibility for Content

Users are solely responsible for the content they upload, post, or share on the Welo platform, including reviews, comments, business information, and other data. Welo is not responsible for the accuracy, veracity, or legality of content generated or provided by users, and reserves the right to remove or modify such content if it violates the Terms and Conditions.

  1. Inaccurate or Fraudulent Content:
    • If Welo finds that the content submitted by the user is misleading, fraudulent, or violates local regulations, it reserves the right to suspend or cancel the user's account without notice.
  2. User-Generated Content:
    • The user is aware and accepts that they are solely responsible for the content they upload to the platform. This includes responsibility for the veracity, completeness, legality and originality of the contents. The user also accepts that the uploaded content may be used by Welo in connection with

10: Applicable Law and Dispute Resolution

10.1 Applicable Law

Welo's Terms and Conditions are governed by and interpreted in accordance with Italian law. Any dispute deriving from the use of the platform or the services offered will be subject to the exclusive jurisdiction of the Italian courts.

  1. jurisdiction:
    • In the event of legal disputes relating to the Terms and Conditions or the use of Welo's services, the user agrees that the exclusive jurisdiction will be that of the Italian courts.
  2. Legge:
    • These Terms and Conditions are governed by Italian law, without regard to principles of conflict of laws.

10.2 Dispute Resolution

Welo is committed to resolving any dispute quickly and fairly. In the event of a dispute, the following procedures apply:

  1. Mediation:
    • Before taking any legal action, the user and Welo agree to attempt to resolve the dispute through mediation. The mediation will be conducted in good faith and with the intention of reaching an amicable resolution.
  2. Arbitration:
    • If mediation is not effective, the dispute will be submitted to binding arbitration, according to the rules of Italian commercial arbitration. The arbitrator will be jointly appointed by the parties, but in case of disagreement, he will be appointed by a competent authority. The arbitration will take place in Italy and the arbitrator's decision will be final and binding.
  3. Competent Court:
    • If the parties fail to resolve the dispute through mediation or arbitration, the dispute will be resolved exclusively by the competent court of the place where Welo has its registered office. The user agrees to submit to the exclusive jurisdiction of that court.

11: General Provisions

11.1 Safeguard Clause

In the event that one or more provisions of these Terms and Conditions are held to be invalid, illegal, or unenforceable by a competent court, the remaining provisions will remain in full force and effect.

11.2 Changes to the Terms and Conditions

Welo reserves the right to modify, update or supplement these Terms and Conditions at any time, with immediate effect, upon notice to the user. Changes will be notified via notification on the platform or via email. The user is responsible for regularly consulting the Terms and Conditions to check for any changes. Your continued use of the Welo services after such changes constitutes acceptance of the changes.

11.3 Transfer of Rights and Obligations

Welo reserves the right to assign or transfer its rights and obligations deriving from these Terms and Conditions to any third party, without the user's consent. You may not assign, transfer or delegate any of your rights or obligations without the written consent of Welo.

11.4 Entire Agreement

These Terms and Conditions constitute the entire agreement between Welo and the user in relation to the use of the platform and the services offered, superseding any previous agreement, oral or written, between the parties.

11.5 Waiver

The fact that Welo does not exercise a right or enforce a provision of these Terms and Conditions does not constitute a waiver of that right or provision.

END OF TERMS AND CONDITIONS

These Terms and Conditions were last updated on 06 December 2024. It is recommended that you periodically review this page to stay updated on any changes.